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Assembly Technology Expo China 2007 drew to a triumphant finale, with 4,625 quality visitors present at the 4-day exhibition. The second edition of the exhibition hosted an atmosphere of innovation and exchange that sealed its reputation as not just the one and only assembly focus trade exhibition in China, but also showcasing the best in assembly technology and quality. As the exhibition draws to a close on the last day, the organizer has received numerous positive feedback from both exhibitors and visitors.
Exhibitors were very pleased with the quality of the visitors, with a majority of them made up of decision makers and manufacturing professionals in important roles such as General manager, purchasing, production management, design and development engineering, quality assurance, system integrators, and second-tier suppliers. Helen Dai, Product Manager of AltasCopco Tools, was one of the satisfied exhibitors. She said, "We are very glad that attended the ATE China 2007, our new product range Micro Torque Tightening System attract many interests from professional visitors, which give us a good foundation for further marketing promotion." The good turnout of visitors at ATE China 2007 was further enhanced by its co-location with complement events such as Nepcon, EMT and Automotive Electronics. The synergy from the 4 mega events created a focal point for the electronics, automotive and assembly industries in South China by attracting a total of 25,127 individuals, 650 exhibitors from 22 countries to the events.
The wide array of products showcased at ATE China 2007 was impressive - bringing the very latest in automated assembly means and systems, power tools and hand tools, robots, end effectors, pick-and-place machines, and test and inspection equipment. Some of the exhibitors who brought highlights to the exhibition were international brands such as Robotics companies Kuka, Epson, Fereral/Denso, SG-Motoman, Yamaha/SMD and Dasa Robot; Tools companies such as Atlas Copco, Cooper, Bosch/Melchers, CP Tools, Stanley, Kilews and AIMCO; Automation Assembly Materials companies such as EFD, Graco, Festo, Ellsworth and Buehler; and Test and Measurement companies such as Minitab China, Kistler and Solatron Metrology. Impressed by this range, the Quality Manager of BYD Auto Test Center, Mr. Zhou Mingyong, was anxious to extend his congratulations to ATE's exhibitors and management, saying, "the show helped me gain knowledge and see the current business trends. I am very satisfied with the services provided by Reed Exhibitions. I will definitely be back next year."
This year, ATE China worked closely with the US Consulate General. The fruitful cooperation provided domestic visitors with a unique opportunity to network with American companies such as Cooper Power Tools, CP Tools, AIMCO, EFD Inc, Ellsworth Adhesives, Graco, Buehler, TechMax Information Technology and Stanley Assembly Technologies. These companies were very satisfied with the cooperation. Henry Wu, Asia Pacific Marketing Manager of Graco took the opportunity to extend his compliments by saying that "ATE China has provided us with an excellent platform to introduce our new products and promote our brand. We sincerely hope this event will allow more people to experience proven quality and leading technology from Graco!"
Atlas Copco, AIMCO, Stanley, Graco, EPSON, Cooper, Kilews and CP Tools are just some of the international leading brand names who have confirmed their participation ATE China 2008. Many have plans to even increase their presence at the show significantly. This is definitely a strong mandate from the exhibitors who have shown confidence that ATE China will continue to provide them with a platform to further enhance their corporate identity and most importantly, a network of serious and important buyers.
ATE China 2008 will be held at the Shenzhen Convention and Exhibition Centre from 27-30 August 2008.
For more information, please visit www.atexpochina.com
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 Visitors:4,625 Countries:23 Exhibiting Companies:92 Total Exhibition Space:5,000 m2 Held in conjunction with NEPCON South China, EMT South China, AE South China in 28 - 31 August, 2007 at Shenzhen Convention and Exhibition Center attracted 25,127 visitors in total. |
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Total visitor numbers increased by 26% |
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Pre-registered visitors turn up rate increased by 66% |
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VIP visitor numbers increased by 74% | |
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Visitors' Satisfaction |
96.1% of visitors agreed that the event is fully representative of the industry 97.4% of visitors are likely to return to next year's show 96.2% The majority of visitors will recommend ATE China to colleagues (*Based on onsite visitors survey) |
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Visitors' Main Industry |
| 1. OEM/EMS/ODM....................... |
38% |
| 2. Consumer Electronics & Household Appliance.................. |
20% |
| 3. Communications System......... |
4% |
| 4. Machine Tool and Industrial Equipment................................. |
7% |
| 5. Auto Manufacturing Company.. |
5% |
| 6. Chemicals.............................. |
2% |
| 7. Steel/Metal-working................ |
2% |
| 8. Printing, Packaging and Plastic. |
2% |
| 9. Others................................... |
10% | |
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Visitors' Main Job Function |
| 1. Production / Manufacturing...... |
21% |
| 2. Design & Development........... |
15% |
| 3. Sales and Marketing............... |
14% |
| 4. Purchasing............................. |
13% |
| 5. Management.......................... |
12% |
| 6. Engineering and Technical....... |
10% |
| 7. Retailing................................ |
8% |
| 8. Others................................... |
7% | |
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Visitors' Role in Decision Making |
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Visitors' Company's Annual Purchasing Amount |
| Unit: US Dollar |
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| (A)Below $500,000.................... |
37% |
| (B) $500,000 - $1,000,000.......... |
27% |
| (C) $1,000,000 - $5,000,000....... |
16% |
| (D) $5,000,000 - $10,000,000..... |
8% |
| (E) (E) More than $10,000,000.... |
11% | | |
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Buyers' Comments
BYD Auto Co., Ltd. Zhou Mingyong Manager, Testing Center of Quality Inspection Dept. It was a rewarding experience to attend ATE China. The testing and X-ray instrument impressed me deeply. This expo was well organized and planned. It provided complete service and follow-up for visitors and potential purchasers. I'm expected to attend this show again next year.
TCL Multimedia Technology Co., Ltd. Wang Peiming Senior Engineer, Production & Technology Dept. It was my first time attending this show and it was beneficial and comprehensive. I have deep impression on STANLEY tools, as well as engraving machine, AOI optical inspection equipment, which are most advanced in China.
Huawei Technology Co., Ltd. Yu Haidong Engineer, Manufacturing & Equipment Dept. Our company organized a delegation to attend this event, and found the many suppliers we needed, such as robotics, mechanical hand and disc recorder.
Dongfeng Motor Co., Ltd. Zeng Shaohua Chief of Technical Section Generally speaking, I benefited a lot from ATE China, As expected I saw several automotive equipment products, and I was very satisfied with service provided by the organiser. I hope there will be more exhibitors regarding automobile assembly in next year.

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| ATE China 2007 |
Day 1 |
Day 2 |
Day 3 |
Day 4 |
Totals |
| Onsite Visitors |
1,184 |
1,420 |
1,008 |
231 |
3,843 |
| VIP and Buyers |
267 |
254 |
198 |
63 |
782 |
| First (Unique) Visits |
1,451 |
1,674 |
1,206 |
294 |
4,625 | |
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| Exhibitors are satisfied with the objectives of participation at ATE China 2007. |
Exhibitors would like to exhibit in next ATE China 2008. |
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ATE China 2007 Key Delegates Review |
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Companies |
No. of delegates |
| 2007-8-28 |
Nokia Telecom Dongguan Co., Ltd |
29 |
| Huawei Technologies Co., Ltd. |
25 |
| ZTE Corporation |
42 |
Foxcoon Technology Group
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25 |
| 2007-8-29 |
Flextronics International Ltd.
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25 |
Toyota Auto Group Guangzhou
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33 |
| Huawei Technologies Co., Ltd. |
25 |
| Foxcoon Technology Group |
25 |
| 2007-8-30 |
Huawei Technologies Co., Ltd. |
25 |
BYD Auto Group
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78 |
| Foxcoon Technology Group |
25 |
Midea Home Appliance Co.,ltd
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30 |
Midea Home Appliance Co.,ltd
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13 |
| 2007-8-31 |
BYD Auto Group
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33 |
Huawei Technologies Co., Ltd.
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25 | | |
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| Key Buyers at ATE China 2007: |
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Antennovation Electronice ( ShenZhen ) Ltd. Bencent Electronics Limited Bizlink China (ShenZhen) Inc. Bizlink shenzhen Co.,Ltd BYD Company Limited Changsha Zoomlion Heavy Industry Science & Technology Development Co., Ltd. China Micro-Star International Co., Ltd. Chizu Giken Electric Factory D&D Automation Equipment Co., Ltd Delta Electronics (Dongguan) Co., Ltd. Dinghao Co., Ltd. Dongguan Huayi Technology Co.,Ltd. Dongguan Sanhe Sheng Technology Co.,Ltd Dongguan Sanyo Dongguan Sizhing Electronic Co., Ltd. Dongguan Suzuka Fuji Xerox Dongguan VTech Electric Co.,Ltd Dongguan Yuanxing Egoman Technology Corp. Electra Air Conditioning (Shenzhen) Co., Ltd
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EPCOS (China) Investment Ltd. Eucore Enterprises Co.,Ltd Fengshun Peiying Electro-acoustic co., Ltd. Flextronics International Foshan Nanhai Zhongnan Aluminium Wheel Co.,Ltd Foshan Puli Technology Co.,Ltd Foxcoon International Holdings Limited Foxcoon Technology Group Freeway Electron Co.,Ltd Fuji Xerox (China) Co., Ltd. Shenzhen branch GMI Technology Inc. Googol Technology LTD Guangdong Shunbang Co.,Ltd Guangzhou AICO Automation Co.,Ltd Guangzhou Isuzu Bus Co.,Ltd. Guangzhou Lezhong Electric Co.,Ltd Guangzhou Omron Guangzhou Panyu Sumida Kou Shui Heng Electric Factory Guangzhou Runhope Automotive parts Co.,Ltd Guangzhou Stanley Electron Limited Guangzhou Toyota
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Guangzhou Weier Shunfa Electronic Co.,Ltd. Guangzhou XingSen Electric Co.,Ltd Guangzhou Zhiyuan Electronics Co.,Ltd Halo Electronics, Inc. Hinix Electro Co.,Ltd Honda Access China Corp Howel Technology Co.,LTD Hua Bei Technology Co., Ltd, Huagang Industrial Co., Ltd. Huawei Technologies Co., Ltd. Huizhou Haiger Electric Co.,Ltd Jiamei Electronic Co.,Ltd Jiangsu Toppower Automotive Electronics Co., Ltd. Jingshi company Majesty Dispensing Systems Co.,Ltd Mingri Group Nanjing PingShang Electronic Co.,Ltd Quasar Engineer Ltd. Richtek Co.,Ltd ZTE Corporation
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Reed Exhibitions is a world-leading organizer of trade and public shows with a portfolio of over 460 events, serving 49 industries in 18 key sectors and in 34 countries throughout the Americas, Europe, the Middle East and Asia Pacific. Core sectors include aerospace, electronics, entertainment, hospitality, IT & communications, leisure, manufacturing, marketing and business services, publishing, retail and travel among others. For more information about Reed Exhibitions, please visit our website at www.reedexpo.com.cn.
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ATE China 2008 August 26-29, 2008 Shenzhen Convention and Exhibition Center
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