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ATE China 2007 Show Report
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Assembly Technology Expo China 2007 drew to a triumphant finale, with 4,625 quality visitors present at the 4-day exhibition. The second edition of the exhibition hosted an atmosphere of innovation and exchange that sealed its reputation as not just the one and only assembly focus trade exhibition in China, but also showcasing the best in assembly technology and quality. As the exhibition draws to a close on the last day, the organizer has received numerous positive feedback from both exhibitors and visitors.

Exhibitors were very pleased with the quality of the visitors, with a majority of them made up of decision makers and manufacturing professionals in important roles such as General manager, purchasing, production management, design and development engineering, quality assurance, system integrators, and second-tier suppliers. Helen Dai, Product Manager of AltasCopco Tools, was one of the satisfied exhibitors. She said, "We are very glad that attended the ATE China 2007, our new product range Micro Torque Tightening System attract many interests from professional visitors, which give us a good foundation for further marketing promotion." The good turnout of visitors at ATE China 2007 was further enhanced by its co-location with complement events such as Nepcon, EMT and Automotive Electronics. The synergy from the 4 mega events created a focal point for the electronics, automotive and assembly industries in South China by attracting a total of 25,127 individuals, 650 exhibitors from 22 countries to the events.

The wide array of products showcased at ATE China 2007 was impressive - bringing the very latest in automated assembly means and systems, power tools and hand tools, robots, end effectors, pick-and-place machines, and test and inspection equipment. Some of the exhibitors who brought highlights to the exhibition were international brands such as Robotics companies Kuka, Epson, Fereral/Denso, SG-Motoman, Yamaha/SMD and Dasa Robot; Tools companies such as Atlas Copco, Cooper, Bosch/Melchers, CP Tools, Stanley, Kilews and AIMCO; Automation Assembly Materials companies such as EFD, Graco, Festo, Ellsworth and Buehler; and Test and Measurement companies such as Minitab China, Kistler and Solatron Metrology. Impressed by this range, the Quality Manager of BYD Auto Test Center, Mr. Zhou Mingyong, was anxious to extend his congratulations to ATE's exhibitors and management, saying, "the show helped me gain knowledge and see the current business trends. I am very satisfied with the services provided by Reed Exhibitions. I will definitely be back next year."

This year, ATE China worked closely with the US Consulate General. The fruitful cooperation provided domestic visitors with a unique opportunity to network with American companies such as Cooper Power Tools, CP Tools, AIMCO, EFD Inc, Ellsworth Adhesives, Graco, Buehler, TechMax Information Technology and Stanley Assembly Technologies. These companies were very satisfied with the cooperation. Henry Wu, Asia Pacific Marketing Manager of Graco took the opportunity to extend his compliments by saying that "ATE China has provided us with an excellent platform to introduce our new products and promote our brand. We sincerely hope this event will allow more people to experience proven quality and leading technology from Graco!"

Atlas Copco, AIMCO, Stanley, Graco, EPSON, Cooper, Kilews and CP Tools are just some of the international leading brand names who have confirmed their participation ATE China 2008. Many have plans to even increase their presence at the show significantly. This is definitely a strong mandate from the exhibitors who have shown confidence that ATE China will continue to provide them with a platform to further enhance their corporate identity and most importantly, a network of serious and important buyers.

ATE China 2008 will be held at the Shenzhen Convention and Exhibition Centre from 27-30 August 2008.

For more information, please visit www.atexpochina.com

 
 
Visitors:4,625
Countries:23
Exhibiting Companies:92
Total Exhibition Space:5,000 m2
Held in conjunction with NEPCON South China, EMT South China, AE South China in 28 - 31 August, 2007 at Shenzhen Convention and Exhibition Center attracted 25,127 visitors in total.
 
Total visitor numbers increased by 26%
Pre-registered visitors turn up rate increased by 66%
VIP visitor numbers increased by 74%
 
   
Visitors' Satisfaction
96.1% of visitors agreed that the event is fully representative of the industry
97.4% of visitors are likely to return to next year's show
96.2% The majority of visitors will recommend ATE China to colleagues
(*Based on onsite visitors survey)
   
Visitors' Main Industry
1. OEM/EMS/ODM....................... 38%
2. Consumer Electronics & Household Appliance.................. 20%
3. Communications System......... 4%
4. Machine Tool and Industrial Equipment................................. 7%
5. Auto Manufacturing Company.. 5%
6. Chemicals.............................. 2%
7. Steel/Metal-working................ 2%
8. Printing, Packaging and Plastic. 2%
9. Others................................... 10%
   
Visitors' Main Job Function
1. Production / Manufacturing...... 21%
2. Design & Development........... 15%
3. Sales and Marketing............... 14%
4. Purchasing............................. 13%
5. Management.......................... 12%
6. Engineering and Technical....... 10%
7. Retailing................................ 8%
8. Others................................... 7%
   
Visitors' Role in Decision Making

   
Visitors' Company's Annual Purchasing Amount
Unit: US Dollar


 

(A)Below $500,000.................... 37%
(B) $500,000 - $1,000,000.......... 27%
(C) $1,000,000 - $5,000,000....... 16%
(D) $5,000,000 - $10,000,000..... 8%
(E) (E) More than $10,000,000.... 11%
 
 

Buyers' Comments

BYD Auto Co., Ltd.
Zhou Mingyong
Manager, Testing Center of Quality Inspection Dept.

It was a rewarding experience to attend ATE China. The testing and X-ray instrument impressed me deeply. This expo was well organized and planned. It provided complete service and follow-up for visitors and potential purchasers. I'm expected to attend this show again next year.

TCL Multimedia Technology Co., Ltd.
Wang Peiming
Senior Engineer, Production & Technology Dept.

It was my first time attending this show and it was beneficial and comprehensive. I have deep impression on STANLEY tools, as well as engraving machine, AOI optical inspection equipment, which are most advanced in China.

Huawei Technology Co., Ltd.
Yu Haidong
Engineer, Manufacturing & Equipment Dept.

Our company organized a delegation to attend this event, and found the many suppliers we needed, such as robotics, mechanical hand and disc recorder.

Dongfeng Motor Co., Ltd.
Zeng Shaohua
Chief of Technical Section

Generally speaking, I benefited a lot from ATE China, As expected I saw several automotive equipment products, and I was very satisfied with service provided by the organiser. I hope there will be more exhibitors regarding automobile assembly in next year.

 

ATE China 2007 Day 1 Day 2 Day 3 Day 4 Totals
Onsite Visitors 1,184 1,420 1,008 231 3,843
VIP and Buyers 267 254 198 63 782
First (Unique) Visits 1,451 1,674 1,206 294 4,625
 
 
Exhibitors are satisfied with the objectives of participation at ATE China 2007. Exhibitors would like to exhibit in next ATE China 2008.
 

Altas Copco
Helen Dai
Product Manager
Communication Manager We are very glad to participate ATE China 2007.Our new product range Micro Torque Tightening System attracted a lot of interests from professional visitors, which gave us a good foundation for further marketing promotion.

  KUKA Robotics
Ng Chong
Thye Regional General Manager
ATE China is an exciting platform for KUKA to the vibrant South China market especially for the automotive assembling industry to network and source.
     
GRACO
Henry Wu
Marketing Manager - Asia Pacific
ATE China has provided us an excellent platform to introduce our new products and promote our brand. We sincerely hope this event will let more people experience proven quality and leading technology from GRACO!
  Stanley
Susan Zhang Marketing Manager
We have consistently joined ATE China for two years and will pay more attention for its development future. The increase of booth area in ATE is the symbolic of Stanley's leading station in tools industry; also convince the value of joining the show.
     
SCHUNK Precision Machinery Co.,Ltd
Doctor. Hua Cao
Great China President
We participated the exhibition for the first time, SCHUNK has already offered a lot of Automatic productive solution for electronics products, the contact on the spot at the event of ATE China, make us see the future uptrend.
  EFD
Keith Wheeler
Director of Sales & Marketing – Asia
ATE China has been the first time that EFD and Nordson PPA group co-exhibiting. It was not only a remarkable occasion for us to promote our leading technology and qualified materials, but was even a better opportunity for the group to integrate the brand and enhance the brand awareness.
     
DASA robot Co., Ltd
Robbie Shin
International Sales Manager of Robot Division
We're rethinking that the ATE China exhibition is the best way that we inspire visitors, from the look and feel of the expo to making it easier for us to interact effectively with key decision makers of customers. ATE China will offer more ways to get strong leads and generate new business.
  www.atexpochina.com
 

ATE China 2007 Key Delegates Review
  Companies No. of delegates
2007-8-28 Nokia Telecom Dongguan Co., Ltd 29
Huawei Technologies Co., Ltd. 25
ZTE Corporation 42
Foxcoon Technology Group
25
2007-8-29 Flextronics International Ltd.
25
Toyota Auto Group Guangzhou
33
Huawei Technologies Co., Ltd. 25
Foxcoon Technology Group 25
2007-8-30 Huawei Technologies Co., Ltd. 25
BYD Auto Group
78
Foxcoon Technology Group 25
Midea Home Appliance Co.,ltd
30
Midea Home Appliance Co.,ltd
13
2007-8-31 BYD Auto Group
33
Huawei Technologies Co., Ltd.
25
   
Key Buyers at ATE China 2007:
Antennovation Electronice ( ShenZhen ) Ltd.
Bencent Electronics Limited
Bizlink China (ShenZhen) Inc.
Bizlink shenzhen Co.,Ltd
BYD Company Limited
Changsha Zoomlion Heavy Industry Science & Technology Development Co., Ltd.
China Micro-Star International Co., Ltd.
Chizu Giken Electric Factory
D&D Automation Equipment Co., Ltd
Delta Electronics (Dongguan) Co., Ltd.
Dinghao Co., Ltd.
Dongguan Huayi Technology Co.,Ltd.
Dongguan Sanhe Sheng Technology Co.,Ltd
Dongguan Sanyo
Dongguan Sizhing Electronic Co., Ltd.
Dongguan Suzuka Fuji Xerox
Dongguan VTech Electric Co.,Ltd
Dongguan Yuanxing
Egoman Technology Corp.
Electra Air Conditioning (Shenzhen) Co., Ltd

EPCOS (China) Investment Ltd.
Eucore Enterprises Co.,Ltd
Fengshun Peiying Electro-acoustic co., Ltd.
Flextronics International
Foshan Nanhai Zhongnan Aluminium Wheel Co.,Ltd
Foshan Puli Technology Co.,Ltd
Foxcoon International Holdings Limited
Foxcoon Technology Group
Freeway Electron Co.,Ltd
Fuji Xerox (China) Co., Ltd. Shenzhen branch
GMI Technology Inc.
Googol Technology LTD
Guangdong Shunbang Co.,Ltd
Guangzhou AICO Automation Co.,Ltd
Guangzhou Isuzu Bus Co.,Ltd.
Guangzhou Lezhong Electric Co.,Ltd
Guangzhou Omron
Guangzhou Panyu Sumida Kou Shui Heng Electric Factory
Guangzhou Runhope Automotive parts Co.,Ltd
Guangzhou Stanley Electron Limited
Guangzhou Toyota

Guangzhou Weier Shunfa Electronic Co.,Ltd.
Guangzhou XingSen Electric Co.,Ltd
Guangzhou Zhiyuan Electronics Co.,Ltd
Halo Electronics, Inc.
Hinix Electro Co.,Ltd
Honda Access China Corp
Howel Technology Co.,LTD
Hua Bei Technology Co., Ltd,
Huagang Industrial Co., Ltd.
Huawei Technologies Co., Ltd.
Huizhou Haiger Electric Co.,Ltd
Jiamei Electronic Co.,Ltd
Jiangsu Toppower Automotive Electronics Co., Ltd.
Jingshi company
Majesty Dispensing Systems Co.,Ltd
Mingri Group
Nanjing PingShang Electronic Co.,Ltd
Quasar Engineer Ltd.
Richtek Co.,Ltd
ZTE Corporation

   

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ATE China 2008 August 26-29, 2008 Shenzhen Convention and Exhibition Center

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